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News
SavourLife taps Ground Swell for new???woof and meow??? campaign
3+ day, 1+ hour ago (291+ words) Sydney, Australia – Australian pet food brand SavourLife has launched a new brand platform, “For pet parents who give a woof or meow,” developed with strategic and creative partner Ground Swell. The brand platform centres on the proposition “You give a…...
SavourLife Gives A Woof With New Brand Platform & Campaign Via Ground Swell
3+ day, 2+ hour ago (549+ words) SavourLife has launched a new brand platform and campaign celebrating the Australian pet parents who take their love of their furry friends very, very seriously. Created with strategic and creative partner Ground Swell, the new platform, ‘For Pet Parents Who…...
NexGard SPECTRA turns the media schedule into a monthly reminder in new campaign via OMD New Zealand and Good Gravy
5+ day, 4+ hour ago (197+ words) OMD New Zealand developed a media-first strategy that concentrates NexGard Spectra’s above-the-line activity into the days leading up to the first of each month, turning the media schedule itself into a recurring reminder designed to help Kiwi pet owners build…...
These cute cat ads don't seem to make sense – which is why they're genius
1+ week, 19+ hour ago (371+ words) Cat food brand Smalls' campaign skips the clichés and leans into a strange, repeatable phrase. That's only the tip of the iceberg. I could write an entire book on the personality quirks of cats, from their marked indifference to your…...
AWLQ ‘Together for life’ via Studio Paradise, dentsu Queensland - AdNews
3+ week, 4+ day ago (292+ words) The brand reflects AWLQ’s long-term commitment to the human–animal bond and its Community and Companion Animal Wellbeing Strategy. “We are grateful to Studio Paradise, dentsu Queensland and 3P Studio for their partnership and for providing both paid and generous pro-bono…...
Nestle Purina FELIX® Launches “Gravy-Tational Pull” Campaign To Celebrate The Irresistible Appeal Of FELIX® Gravy Lover. - TRIPURA STAR NEWS
1+ mon, 4+ day ago (303+ words) Nestle Purina FELIX® Launches “Gravy-Tational Pull” Campaign To Celebrate The Irresistible Appeal Of FELIX® Gravy Lover. tripurastarnews.com Bangalore, Karnataka, 8th of August, 2026: Nestlé Purina India has launched “Gravy-tational Pull”, a digital-first campaign for FELIX®, bringing to life a simple truth…...
MVP AUGUST SPONSOR OF THE MONTH
1+ mon, 1+ week ago (67+ words) Mon Valley Independent MVP AUGUST SPONSOR OF THE MONTH The Mon Valley Paws August sponsor of the month is Karen’s Hallmark in Rostraver Township. Shown, from left, are store manager Ashley Farquhar and district manager Helen Tretinik. The mission of…...
These bizarre pet ads are giving me the creeps
1+ mon, 2+ week ago (330+ words) Mousoudi Pet Shop has an unconventional approach to PSAs. As someone who has always lived with pets, I can confirm they're sometimes the fluffy equivalent of a sentient bin. If I had a penny for every time I've shouted at…...
Coeur d'Alene Press
1+ mon, 2+ week ago (39+ words) Coeur d'Alene Press A picture of a herd of bison. July 26, 2026 Alliance For the Wild Rockies, Council on Fish & Wildlife lawsuit argues brucellosis eradication efforts by federal government are based on outdated science...
Why Outrage Over China's Dog Ad Misses the Real Branding Dis — Weddings
1+ mon, 3+ week ago (779+ words) A thirty-thousand-dollar fine for calling your customer base dogs is not a PR nightmare. It is a rounding error. When news broke that a Logitech distributor in China took a heavy-handed penalty for running an offensive ad comparing buyers to…...