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News
Pet food brand SavourLife ‘gives a woof’ in new campaign
3+ day, 49+ min ago (273+ words) Australian pet food brand SavourLife has launched a new campaign aimed at pet parents and its own “commitment to animal welfare”. The campaign, created by Ground Swell, focuses on the brand’s mission of donating 50% of profits to help rescue pets....
Princess launches new brand platform for Pure Animal Wellness
3+ week, 4+ day ago (482+ words) Australian pet health brand Pure Animal Wellness has launched a new brand platform called Best Life Ever, created by independent agency Princess. The campaign aims to shift the focus from treating pet health issues to promoting preventative care and celebrating…...
Lyka releases “The Brutal Pick-Up” campaign to tackle bad dog poo, via Outside In
11+ mon, 4+ day ago (333+ words) Australia’s dog food brand Lyka has unveiled a humorous horror-themed campaign highlighting the link between dog poo and gut health. Picking up bad dog poo has been too horrifying for too long. That’s why Lyka, Australia’s leading fresh dog food…...