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- Jun 14, 2026earliest in window
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News
Dog poo takes centre field in Lyka's new 'Poo on the Ground' AFL campaign with Channel 7
2+ mon, 1+ week ago (494+ words) Lyka’s “Poo on the Ground” campaign launched nationally this evening (July 2, 2026), rolling out across Channel 7 Live TV for the remaining AFL home-and-away season. The campaign was produced in partnership with Channel 7, with media managed by Alchemy One. Starring footy legend…...
Animal Welfare League QLD launches biggest rebrand in 67 years via Studio Paradise + denstu – Campaign Brief
3+ week, 4+ day ago (486+ words) The new identity honours AWLQ’s rich history and the people who built its strong foundations, while bringing its five rehoming centres, four community vet clinics and nine thrift shops together under one consistent system across Brisbane, Ipswich and the Gold…...
Sealord launches Skipper pet food with ‘Feed Them Beautiful’ campaign via Motion Sickness
3+ week, 3+ day ago (283+ words) They say looks aren’t everything. But when it comes to our pets, they kind of are. Looking for shiny fur, clear eyes, strong nails, and good skin from our precious fur babies isn’t about vanity, they’re the visible markers of…...
SavourLife gives a woof and meow in new brand platform and campaign via Ground Swell
3+ day, 1+ hour ago (183+ words) At the heart of the platform is a simple proposition ‘You give a woof. So do we’. For SavourLife, giving a woof is more than an attitude, it is the reason the business exists. Founded by Michael and Kim McTeigue…...
How Paper + Spark turned a cat’s nose into a national media story for NexGard SPECTRA
1+ mon, 1+ week ago (514+ words) Campaign Brief Creative agency Paper + Spark has launched an earned-first campaign for Boehringer Ingelheim Australia’s NexGard SPECTRA for Cats, proving that the smartest brand stories don’t always start with the product. Rather than beginning with a traditional product message, the…...