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campaignbrief.com > how-paper-spark-turned-a-cats-nose-into-a-national-media-story-for-nexgard-spectra

How Paper + Spark turned a cat’s nose into a national media story for NexGard SPECTRA

1+ mon, 1+ week ago   (514+ words) Campaign Brief Creative agency Paper + Spark has launched an earned-first campaign for Boehringer Ingelheim Australia’s NexGard SPECTRA for Cats, proving that the smartest brand stories don’t always start with the product. Rather than beginning with a traditional product message, the…...