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News
Sealord launches Skipper pet food with ‘Feed Them Beautiful’ campaign via Motion Sickness
3+ week, 5+ day ago (283+ words) They say looks aren’t everything. But when it comes to our pets, they kind of are. Looking for shiny fur, clear eyes, strong nails, and good skin from our precious fur babies isn’t about vanity, they’re the visible markers of…...
How Paper + Spark turned a cat’s nose into a national media story for NexGard SPECTRA
1+ mon, 1+ week ago (514+ words) Campaign Brief Creative agency Paper + Spark has launched an earned-first campaign for Boehringer Ingelheim Australia’s NexGard SPECTRA for Cats, proving that the smartest brand stories don’t always start with the product. Rather than beginning with a traditional product message, the…...